Privacy Policy
Privacy Policy
This privacy policy describes the personal data collected or generated (processed) when you use the Parka London website (parkalondon.com) and its local country sites (“Sites”). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.
Who is responsible for the processing of your personal data?
The Parka London entity responsible for the processing of your personal data will depend on how you interact with the Sites and where you are located in the world. The relevant Parka London entity or relevant country distributor are referred to as “Parka London”, “our”, “we” or “us” in this privacy policy.
For the Global Website, the entity is:
SINCH Brands Ltd, Zeeta House, 200 Upper Richmond Road, London, England, SW15 2SH
What personal data do we collect and when?
We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Sites.
This personal data includes your:
- Contact details including name, email, telephone number and shipping, billing address;
- login and account information, including screen name, password and unique user ID;
- personal details including gender, hometown, date of birth and purchase history;
- payment or credit card information;
- images, photos and videos;
- data on physical characteristics, including weight, height, and body measurements if provided by you;
- fitness activity data provided by you or generated through our Sites; or
- personal preferences including your wish list as well as marketing and cookie preferences.
We collect additional personal data from you to enable particular features within our Sites.
When interacting with our Sites, certain data is automatically collected from your device or web browser. This data includes:
- Device IDs, network access; and
- Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags
Tools to manage what personal data we collect
When using our Sites, we may also provide in-time notice or obtain consent for certain practices. For example, we may ask for your consent to use your location or send push notifications. We may obtain this consent through the Sites or using the standard permissions available on your device.
In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarise yourself with and use the tools available on your devices.
Why and how do we use your personal data?
We use your personal data in the following ways:
To provide the features of the Sites and services you request
When you use our Sites, we will use your personal data to provide the requested product or service. For example, if you make a purchase on the Sites or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our customer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.
In many cases, to use particular features within our Sites you may need to provide us with additional data or additional consent to use particular data in a certain way.
To communicate information about our products, services, events and for other promotional purposes
When you consent, we will send you marketing communications and news concerning our products, services, events and other promotions. You can opt-out at any time after you have given your consent.
If you are an existing customer of Parka London (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Parka London products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information from other Parka London products or services, your participation in Parka London events and contests – to personalise communications on products and services that may be interesting for you.
To operate, improve and maintain our business, products and services
We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites.
To protect our or others’ rights, property or safety
We may also use your personal data about how you use our Sites to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.
For general research and analysis purposes
We use data about how our visitors use our Sites and services to understand customer behaviour or preferences. For example, we may use information about how visitors to the Sites search for and find products to better understand the best ways to organise and present product offerings in our storefront.
Other purposes
We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
Legal Grounds
To process your personal data, we rely on certain legal grounds, depending on how you interact with our Sites.
When you purchase Parka London products from our Sites, we need your personal data to fulfil our contract with you. For example, we need your payment and contact details to deliver your order.
We also rely on other legal grounds, such as our legitimate interests as a business, to comply with a legal obligation, or to protect your vital interests.
For the European Union, please note that, as a data subject, pursuant to the EU General Data Protection Regulation (EU GDPR), you have the following rights in connection with the processing of your personal data:
Right of access under Article 15 EU GDPR
Right to rectification under Article 16 EU GDPR
Right to erasure under Article 17 EU GDPR
Right to restriction of processing under Article 18 EU GDPR
Right to data portability under 20 EU GDPR
If you have consented to the processing of your personally identifiable information by us, you have the right in accordance with Art. 21 GDPR to withdraw your consent to the collection, processing/storage, and use of your personally identifiable information at any time.
SHARING of Your Personal Data
Parka London sharing
We share your personal data with:
Parka London entities for the purposes and under the conditions outlined above.
Third party service providers processing personal data on our behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using third party service providers we enter into agreements that require them to implement appropriate technical and organisational measures to protect your personal data.
Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Sites or violations of our Sites’ Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).
To any other third party where you have provided your consent.
We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).
Your sharing
When you use certain social features on our Sites, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including information about your SKINS™ activity. We encourage you to use the tools we provide for managing our social sharing to control what information you make available through our social features.
Protection and management of your personal data
Encryption & Security
We use a variety of technical and organisational security measures, including encryption and authentication tools, to maintain the safety of your personal data.
International Transfers of your Personal Data
The personal data we collect (or process) in the context of our Sites will be stored in the United Kingdom, the locations listed above and other countries if applicable. Some of the data recipients with whom we share your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, we will protect that personal data as described in this privacy policy and in compliance with applicable law.
We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside of your location.
Retention of your personal data
Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Parka London account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes).
Your rights relating to your personal data
You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.
If you like would to request a copy of your personal data or exercise any of your other rights, please contact us by email: enquiries@parkalondon.com
Opting out of direct marketing
If you have a Parka London account, you can opt-out of receiving our marketing communications at any time. You can opt-out by modifying your email by clicking on the unsubscribe link or following the opt-out instructions included in the message.
Alternatively, you can contact us by email: enquiries@parkalondon.com
Cookies and pixel tags
We collect information, which may include personal data, from your browser when you use our Sites. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.
Third parties may also collect information via Sites through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies.
We use cookies and pixel tags to track our customers’ usage of the Sites and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can improve our Sites. There are generally three categories of cookies used on our Sites:
Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Sites within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
Performance: These cookies allow us to improve our Sites’ functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.
Social Media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our Sites through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Sites. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, Instagram or other social networks and/or not allowing you to share content on social media.
For a comprehensive and up-to-date summary of every third-party accessing your web browser (through our Sites or otherwise), we recommend installing a web browser plugin built for this purpose. You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Sites more efficient and some of our services will not function properly.
Using our Sites with Third-Party Products and Services
Our Sites allow you to interact with a wide variety of other digital products and services. For example, our Sites can integrate with third-party devices for social networks and other digital services.
If you choose to connect your Parka London account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies.
Our Sites may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
Mobile Terms of Service
Last updated: June 20, 2024
The Parka London mobile message service (the "Service") is operated by SINCH Brands Limited (“Parka London”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Parka London’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Parka London through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. The service will include promotional messages such as promotions, specials, coupons, and other marketing offers; it will also include transactional messages such as order updates and account alerts.
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Parka London. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to ParkaLondon or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Parka London mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to ParkaLondon or email enquiries@parkalondon.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.
Changes to our privacy policy
Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Sites. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in August 2023.
Questions and feedback
We welcome questions, comments, and concerns about our privacy policy and privacy practices.
If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact us by email: enquiries@parkalondon.com
Our Data Protection Officer’s contact details are: Parka London Privacy Officer, SINCH Brands Ltd, Zeeta House, 200 Upper Richmond Road, London, England, SW15 2SH or contact us by email: enquiries@parkalondon.com
If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner. You also have the right to lodge a complaint with the relevant supervisory authority in the country in which you reside.
